The 2010 Adobe/Intel Application Lab Event

 

The website: adobeintelapplab.com was originally built as the landing page for information about the Adobe/Intel Application Lab event held on July 21, 2010.  This site would be where one could sign up. The event aimed at AIR developers** looking for ways to distribute and monetize their applications. Aimed at a 20-30 year old audience, the Lab event was free with pizza & beer being provided along with prizes being raffled off. Since the space was limited, it was necessary to register, hence the website.

I attended the actual event with several seriously tech oriented cohorts. We were intent in winning a prize or two as well as the thousands of dollars that were purportedly available. I was especially interested in the fashionable styles of North Face jackets from an onlone site that were offered for the first place finish in the contest in which I felt I had a more than excellent chance of winning. I love NF jackets and my fleece was over 5 years old, so it was time for a new one if only I could knock off the competition with my coding skills. To my delight, I handily won the jacket, but unfortunately it was way too large - might have even been a mens version. However, I asked the Lab organizers if I could trade it in and swap it for a more suitable size. I was discouraged from doing this, however, after the event, I contacted NF directly, explained the situation and they very happily exchanged the jacket - I was able to actually get the exact product I wanted, even though it was not offered originally as a prize! After a very intense day we would chill out in our hotel room playing poker at one of our favorite online casino US friendly sites. Well some of us would play poker, and you know who would prefer to play free online slots which may have been the wiser course since we were playing for real money and he wasn't. In 2010 is was still tricky to find friendly US player online sites. Jump ahead a few years and now we all take for granted the ease in which we, US players, can play at online casinos, but it wasn't all that long ago that our conservative legislators decided they didn't want US citizens to have access to online casino sites. Sure, it was fine to go to a landbased casino, but no no to gambling online. Thank goodness the 2006 the UIGEA laws have lightened up and credit card companies are no longer shying away from allowing to fund gaming accounts. Anyway, the event was great, two of us won Adobe Creative Suite and the memory was sweet enough that I wanted to recreate the original site.

Consider the resurrection of this site for historical purposes or for nostalgic reasons. Your choice

**Adobe AIR is a cross-platform runtime that enables people to use their existing Flash/ActionScript or HTML/JavaScript development skills and tools to build and deploy applications, games, and videos outside the browser and / or on mobile devices.

Adobe noted in the summer of 2010 that Flash had landed on Android with the result that some great games were already up and running on Android devices. They predicted that it  would only get better from here.  As an incentive to get those creative juices flowing from AIR developers, Adobe joined forces with 3 different partners to offer 3 different contests during the summer of 2010.  There were thousands of dollars up for grabs, in addition to prizes such as copies of Adobe Creative Suites.

Were you there for one of those events?  I was and I can attest that there were plenty of excited Adobe AIR developers who joined Adobe & Intel for the discussions about new revenue opportunities for the Intel AppUp Center. They also announced the release of the Adobe AIR SDK . The Adobe® AIR® SDK & Compiler would provide developers with a consistent and flexible development environment for the delivery of out-of-browser applications and games across devices and  such platforms as Windows, Mac, iOS, and Android.

 

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Let’s journey back to 2010………

The 2010 Joint Adobe - Intel Event

If you are an AIR developer who has been looking for an easy way to reach millions of users and make money, join us for this joint Adobe - Intel event. Learn more about what Adobe and Intel are doing to help you distribute and monetize your AIR applications.

We will talk about the business opportunity and how you can take advantage of the service immediately.

Event Details:

Date:
Wednesday, July 21, 2010

Location:
Adobe Systems Office

Address:
601 Townsend, San Francisco, CA 94103 

Parking:
Parking will be extremely limited in the Adobe parking structure however, there is street parking available.

Agenda:

4:45 PM - Registration Begins 
5:00 PM - Beer & Pizza Served 
5:30 PM - Flash Platform Services Overview (Adobe) 
6:00 PM - Intel AppUp Center Business Model and Opportunity (Intel) 
7:00 PM - Technical Deep Dive (Adobe) 
8:30 PM - Staffed Open Lab (Adobe and Intel)

Prizes will also be raffled off during the evening.

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Adobe Customer Briefing Center

601 Townsend Street
San Francisco, CA 94103
Tel: 415-832-2000
 

The San Francisco office is conveniently located downtown in a newly renovated, state-of-the-art facility. Visitors here can engage with experts on mobile solutions, as well as the Flex™ and Breeze® product lines. In addition to two formal briefing rooms, the San Francisco office is home to the Mobile Living Room, which is ideal for showcasing Adobe solutions on mobile phones and devices. If you are interested in a more extensive briefing with Adobe senior executives and experts, we invite you to visit our Customer Briefing Center at our headquarters in San Jose.

For more information about the Adobe Customer Briefing Program, please contact your account representative to schedule a briefing.

DIRECTIONS

The San Francisco office is located at 601 Townsend Street, at the corner of Townsend and 7th Streets. The parking structure is located next door at 609 Townsend Street. The entrance to the structure is at the rear of the building and can be accessed via the alley behind the buildings, parallel to Townsend Street. Please make sure to get your parking ticket validated at Reception before returning to the parking lot.

 

Directions from San Jose (and San Francisco Airport)

  1. Take US-101 North toward San Francisco.
  2. Take Vermont Street exit onto Mariposa Street.
  3. Turn left onto Kansas Street.
  4. Bear right on Townsend Street.
  5. Adobe offices will be on your right, at 601 Townsend Street.
  6.  

Directions from East Bay (and Oakland Airport)

  1. Take I-880 North toward Oakland.
  2. Merge onto I-80 West toward San Francisco.
  3. Exit 5th Street toward US-101N/Golden Gate Bridge.
  4. Make a sharp left onto 5th Street.
  5. Turn right on Townsend Street.
  6. Adobe offices will be on your left, at 601 Townsend Street.
  7.  

Directions from North Bay

  1. Take US-101 South toward San Francisco.
  2. US-101 becomes Lombard Street; continue on Lombard.
  3. Turn right on Van Ness Avenue.
  4. Turn left on Eddy Street.
  5. Stay right, cross over Market Street, and Eddy becomes 5th Street.
  6. Turn right on Townsend Street.
  7. Adobe offices will be on your left, at 601 Townsend Street.

Space is limited so register now to secure your spot!

 

 

More Background on AdobeIntelApplab.com

AdobeIntelApplab.com served as a pivotal online platform for the Adobe/Intel Application Lab event, held on July 21, 2010. The site was initially created to provide information and serve as a registration hub for developers interested in Adobe AIR and Intel’s AppUp Center, making it a notable event in the tech world during that time. The website catered to developers looking to distribute and monetize their applications, creating a collaborative space for creative minds to explore business opportunities.

History of AdobeIntelApplab.com

AdobeIntelApplab.com was established specifically for the 2010 Adobe/Intel Application Lab event. The site’s creation coincided with a broader industry push to innovate the mobile and desktop application environment through Adobe AIR (Adobe Integrated Runtime), a cross-platform runtime for rich internet applications. At that time, Adobe and Intel were looking to harness developer attention to their respective platforms, especially the Intel AppUp Center, which was an attempt by Intel to break into the app distribution market.

The Adobe/Intel event brought together developers, offering a combination of education and networking opportunities to encourage the use of their software and hardware innovations. The event was particularly appealing to developers in their 20s and 30s, reflecting the audience’s demographic that the site primarily targeted.

AdobeIntelApplab.com featured information about the event’s agenda, the details about the location, and the opportunity to win prizes such as Adobe Creative Suite packages. However, it was not just a website for logistical details; it also played a critical role in the developer community by fostering a sense of collaboration among professionals working on Adobe AIR.

Audience and Significance

The audience of AdobeIntelApplab.com predominantly consisted of developers and tech enthusiasts, with a particular focus on those working with Adobe AIR and related applications. Developers attending the event and utilizing the website were typically those interested in pushing the boundaries of mobile and desktop app distribution. The 2010 event appealed to both novice and experienced developers due to the discussions around distributing and monetizing applications through Intel’s AppUp Center, which was Intel’s app store platform designed for netbooks and PCs.

The site also attracted a crowd interested in technology prizes, such as the raffling of Adobe Creative Suite packages. The inclusion of casual elements like beer, pizza, and prizes helped make the event less formal and more inviting for the younger tech crowd, adding to the social and cultural relevance of the event.

What AdobeIntelApplab.com Was Known For

The website and event became known for bridging the gap between developers and monetization opportunities. The content at the event covered technical deep dives into Adobe Flash Platform Services and Intel’s AppUp Center business model. AdobeIntelApplab.com was a platform that emphasized the future of mobile and desktop applications and served as a stepping stone for developers looking to expand their applications’ reach.

Developers were able to gain firsthand insight into the latest tools, such as the Adobe AIR SDK, which allowed for cross-platform app development. The discussions centered on how developers could optimize their applications for devices running on Windows, Mac, iOS, and Android platforms. This event provided developers with the tools and knowledge necessary to integrate their work into the evolving world of mobile apps.

Cultural and Social Relevance

The Adobe/Intel Application Lab event was part of a broader trend in the early 2010s where tech companies were attempting to establish large ecosystems around their platforms. During this period, both Adobe and Intel were at critical junctures as they sought to solidify their influence in the burgeoning mobile and desktop application markets. While Apple and Google were dominating app distribution on iOS and Android, Intel’s AppUp Center aimed to provide an alternative for app distribution on netbooks and PCs.

This cultural movement toward app creation for varied platforms was vital in pushing technological boundaries, and the AdobeIntelApplab.com website represented this growing momentum. It became a space where developers could learn, share knowledge, and connect with one another. For a brief time, it was a key player in the conversation around app monetization and distribution outside of the Google and Apple ecosystems.

Details and Insights into the Event

The 2010 Adobe/Intel event was an immersive experience for those who attended. AdobeIntelApplab.com showcased the complete agenda for the day, which included a registration period, pizza and beer offerings, and a series of presentations by Adobe and Intel executives. The event provided a technical overview of the Adobe Flash Platform and Intel’s AppUp Center, explaining the business models developers could adopt to reach a larger audience and generate revenue from their applications.

One of the more exciting aspects of the event was the “Technical Deep Dive,” where developers were given insight into the more advanced features of the Adobe AIR platform. AdobeAIR was significant at that time because it allowed developers to use familiar tools—such as Flash and ActionScript—to create applications that could run outside of a browser, a notable feature in the evolving landscape of software development.

AdobeIntelApplab.com also promoted the evening’s open lab, which allowed participants to work directly with Adobe and Intel engineers. This hands-on experience was crucial for developers looking to gain practical knowledge about the technologies being discussed.

Examples of Success and Legacy

While the AdobeIntelApplab.com site itself may not have had a long lifespan, the legacy of the event it represented lives on in the developers who took part. For many, the event was an introduction to monetizing apps through alternative platforms outside of the Apple and Google ecosystems. The discussions around Intel’s AppUp Center and Adobe AIR gave developers new avenues for app distribution, albeit in a market that would later become dominated by mobile app stores.

One notable example of success stemming from the event was the attention Adobe AIR gained among the developer community. The platform’s ability to work across different operating systems became a valuable tool for those looking to create versatile applications. Although Intel’s AppUp Center eventually shut down in 2014, the collaborations between developers and the skills learned during this event helped shape future innovations.

Reviews and Press Coverage

At the time, the Adobe/Intel Application Lab event was well-received by the developer community. Many developers praised the opportunity to connect directly with Adobe and Intel representatives and gain practical, hands-on experience with the tools. The inclusion of incentives, such as free food, drinks, and prize giveaways, further bolstered attendance and engagement.

In terms of press coverage, the event was highlighted in various tech blogs and developer forums, where it was described as an essential gathering for those working with Adobe AIR and interested in Intel’s app distribution strategies. While the specific reach of AdobeIntelApplab.com may not have been massive, the website and the event it supported remain an important footnote in the history of app development.

 

AdobeIntelApplab.com was more than just a landing page for event registration. It was a portal into a world of opportunity for developers working in the Adobe AIR ecosystem, providing them with the resources and knowledge to monetize their applications. While the website itself may not have persisted beyond its immediate purpose, the event it represented was a vital part of the conversation around app development in the early 2010s. The site and event offered developers a glimpse into the future of cross-platform app creation, leaving a lasting impact on the tech community.

 

AdobeIntelApplab.com